The California based skateboard accessory and clothing line was started in 1998 by skateboarder/designer Nick Tershay AKA Nick Diamond. Diamond is known for having one of the best skateboarding teams in the world. Names such as Eric Koston, Paul Rodriguez, Stevie Williams, Terry Kennedy, Bob Burnquist, Kareem Campbell and more of skateboarding’s elite represent the brand. Diamond Supply Co. skateboard clothing has also been seen worn by superstar rappers such as lil Wayne, Tony Yayo and Lupe Fiasco.